know us

About us

At Suavinex we like to define ourselves as the perfect fusion of beauty and innovation.
We are a leading Spanish brand that has always liked to go one step further by making products that best adapt to each stage of a family’s life, being allies from beginning to end: pregnancy, birth, nurturing, growth, maturity...

We like to think we inspire people to improve their personal well-being, that of their family and the environment in which we live. We like to celebrate pride in families. And we like to do so with an open mind that can enhance people’s freedom.

Because at Suavinex we want people and families to lose their fear of doing things. Fear of making mistakes or being judged. We make them feel understood and listened to by giving them the tools to lead the life they want, achieve their dreams and be who they want to be, so the only thing they have to worry about is enjoying the moment.

Because there always comes a day when you decide to believe in yourself and go after your dreams.
And we want to be the impetus you need to make that decision that changes everything and connects you with what really matters. Because when you do things your way, things always turn out better.

Suavinex is an appreciation for life without filters, life as it really is. Imperfectly perfect. Because when we discover all that we’re capable of being and feeling when we believe in ourselves, almost anything is possible.

Our History

Nacimiento de la empresa

1980

THE BIRTH OF THE COMPANY

The first company in the Group, Exclusivas Rimar, was founded, which manufactures feminine hygiene and children's products.

Primeros pasos

1983

FIRST STEPS IN THE SMALL BABYCARE PRODUCT SECTOR

Suavinex S.A. started out in the small babycare product sector, distributing its products exclusively through pharmacies. The company moved to new facilities and started diversifying its products.

Tetina 3 posiciones

1988

PIONEERS IN LAUNCHING THE 3-POSITION TEAT ON THE MARKET

Suavinex launched the 3-position teat on the market, a pioneering system that makes it possible to adapt the flow of liquid from the bottle to the baby's rate of sucking and the type of food.

Internazionalización

1992

INTERNATIONALIZATION

The company began to take its first steps abroad as it entered different European markets.

Suavinex crece

1998

SUAVINEX GROWS AND ESTABLISHES ITSELF IN SPAIN

Suavinex grew and became established in the Spanish market as an important brand in the small babycare product sector. Quality, innovation and design make for accessories that are gaining importance as baby products.

Inauguración de las nuevas instalaciones

2004

NEW FACILITIES OPENED

Activities began at the Group's new plant in Las Atalayas industrial estate in Alicante (Spain).

Formación de enfermeras y matronas

2007

SUAVINEX PROMOTES TRAINING FOR NURSES AND MIDWIVES

Suavinex promoted a full programme of training and activities to support the work of midwives and neonatal and paediatric nurses.

Planta de producción en eslovaquia

2008

PRODUCTION PLANT CREATED IN SLOVAKIA

Construction of the Group's new production plant in Krusovce (Slovakia) was completed.

Primera edición limitada de productos

2008

FIRST LIMITED EDITION PRODUCTS LAUNCHED

Suavinex made its entry into the world of fashion and the latest trends with the launch of its first Limited Edition collection, making it the first company to turn soothers, bottles and clips into authentic fashion accessories for babies.

EL ÉXITO DE VENTAS DE BABY COLOGNE

2009

THE COMMERCIAL SUCCESS OF BABY COLOGNE

The company consolidated its position in the children's fragrance sector with Baby Cologne, a scent that became a leading product in the Spanish market.

SUAVINEX ES LÍDER EN EL SECTOR DE LA PUERICULTURA LIGERA EN ESPAÑA

2010

SUAVINEX BECOMES THE LEADER IN THE SMALL BABYCARE PRODUCT SECTOR IN SPAIN

The company consolidated its leadership, becoming the number 1 company in the small babycare product sector in Spain in the soother, bottles and teats categories.

LA COSMÉTICA DE SUAVINEX LLEGA AL MERCADO

2011

NEW COSMETICS

Suavinex's new concept of cosmetics was launched on the market. The restyling of a complete range of skin care products for babies and women during and after pregnancy that combines quality, effectiveness and sophistication.

LANZAMIENTO DEL CANAL ONLINE

2013

ONLINE CHANNEL LAUNCHED

The company chose the online channel as a new space for selling directly to consumers and also the personalisation of its products as a differential value.

PERTURA DE LAS FILIALES DE FRANCIA E ITALIA

2015

SUBSIDIARIES OPENED IN FRANCE AND ITALY

The company continued to grow and established itself in Italy and France through two new subsidiaries. Suavinex's international presence reaches more than 40 countries.

SUAVINEX INAUGURA SU PRIMERA FLAGSHIP

2017

SUAVINEX OPENS ITS FIRST FLAGSHIP STORE

Living Suavinex Milan opened its doors to the public, offering a new space in which to buy the brand's products and enjoy valuable experiences based on the brand.

INAUGURACIÓN DE LAS NUEVAS OFICINAS CENTRALES DE SUAVINEX

2018

INAUGURATION OF THE NEW HEADQUARTERS OF SUAVINEX

Suavinex completes the renovation of the offices of the headquarters in Alicante. New offices with open spaces, creative and rich in details that welcome a large Living Suavinex showroom

Reformulación cosmética

2019

REFORMULATION OF THE COSMETIC LINE

Suavinex launches its new pediatric and maternity cosmetic line. Formulas with higher percentages of ingredients of natural origin and a firm environmental commitment, betting on biobased packaging from renewable raw materials.

40 aniversario

2020

SUAVINEX GROUP CELEBRATES ITS 40TH ANNIVERSARY

Suavinex celebrates 40 years of experience in the baby care and maternity sector. A consolidated track record that has placed the Group in a leadership position, in which quality and design are intermingled with a constant commitment to innovation.

Our Values

4 principles on which Suavinex is based

 
OPEN MINDED
We’re tolerant, we understand other people’s differences. We work without encroaching on people’s natural boundaries, developing products that contribute to their well-being.
WE BELIEVE IN YOU
We put ourselves in your shoes to be close to what matters to you, to identify needs and create the best solutions.
COMMITTED TO WHAT’S REAL
We see life as it is. We turn concern into learnings, because we believe there’s no such thing as failures, only opportunities to start again.
ALWAYS A STEP AHEAD
We believe that innovation is a chance to create, collaborate and set new challenges. We listen and identify opportunities and we work to make them come true. Because the world keeps moving forward and so do we.

Suavinex in the world

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Suavinex, the market leader in small babycare products in pharmacies, offers a wide range of feeding, sucking, weaning, textile and cosmetic products with outstanding design and technology. Suavinex is also a benchmark company in the world of childcare products as a member of the European Committee for Child Use and Care Articles, the body responsible for drawing up the regulations on childcare products.

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For any requests for information about Suavinex from the media, please contact:
Best Relations
Address: Gran Vía, 57 2ºB. 28013, Madrid - SPAIN
Tel.: +34 915 211 134
suavinex@agencia.best